DOMAIN 3: EMERGING SIGNALS

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The third domain details how the trend forecaster decodes and deciphers emerging micro signals to design consumer profiles/tribes and create storylines from trend starting points.

MODULE 1:

RECURRENT
MECHANISMS

MODULE 2 :

ALGORITHMS
AND DATA

MODULE 3 :

DISRUPTIONS

MODULE 4 :

INTRODUCTION
TO MEGATRENDS

 AREA 03 / CHAPTER 01 - RECURRENT MECHANISMS

Lesson 01 / FASHION, AN ETERNAL RECOMMENDATION

A - THE PAST IS IN FASHION

  1. Introduction
  2. Consumer nostalgia

 

B - THE PASSEIST INSPIRATION

  1. Nostalgic designers
  2. Creation is inspired by the past
Lesson 02 / CYCLES

C - GENERATIONAL CYCLES

  1. A generation apart
  2. The 70's
  3. The 80's
  4. The 90's
  5. The 2000s
  6. The 2010s
  7. And the 20's?
  8. The hipster fashion cycle

D - INVOKING THE PAST

  1. Recovering lost values
  2. The perfecto through the generations
Lesson 03 / ASSIMILATION OF PAST TRENDS

E - WATERED-DOWN POLITICAL MESSAGES

  1. Introduction
  2. The portrait of Che
  3. The scarf of discord
  4. The joker, not so clown
  5. To summarize

F - BETWEEN TRIBUTE AND CULTURAL APPROPRIATION

  1. Introduction
  2. An inspiring theme, from time immemorial
  3. A mix of influences
  4. Inspirations from elsewhere
  5. Cultural appropriation

 AREA 03 / CHAPTER 02 - ALGORITHMS AND DATA

Lesson 01 / TOOLS THAT ARE NO LONGER AFFECTED

A - DEFINITION AND OPERATION

  1. A major issue
  2. Big data, the new black gold?
  3. Algorithms
  4. Artificial intelligence
  5. Recent sciences

B - A REVOLUTION IN CREATION

  1. Intellectual Property and AI
  2. Creative machines
  3. The application in fashion
Lesson 02 / NEW WORKING METHODS

C - A NEW MODE OF PREDICTION

  1. Deep learning applied to trends
  2. Social listening
  3. The limits

D - CO-CREATING WITH IA

  1. Man VS Machine
  2. A fertile co-creation?
  3. Integrating data in creation
  4. AI-assisted creations
Lesson 03 / CONSEQUENCES IN THE CONSUMER WORLD

E - RETAIL TRANSFORMATION

  1. Optimize cross-selling
  2. The retail revolution
  3. The online advisor
  4. From the social network to the wardrobe
  5. The future of retail

F - IMPACT ON COMMUNICATION

  1. Hyper-customization
  2. Cost optimization
  3. Ethical limits

 AREA 03 / CHAPTER 03 - DISRUPTIONS

Lesson 01 / DISRUPTION, A PERMANENT STATE

A - DEFINITIONS

  1. What are we talking about?
  2. Disruption is fashionable
  3. Disruption is part of the evolution

 

B - SYMBOLIC DISRUPTIONS

  1. Disruption as a symbol of a new era
  2. Political disruptions
  3. Disruptions in values
  4. The case of decathlon
Lesson 02 / DISRUPTION IN FASHION

C - TRENDS AND COUNTER-TRENDS

  1. Introduction
  2. Minimalism VS Maximalism
  3. Natural VS Synthetic

D - TECHNOLOGICAL DISRUPTIONS

  1. Disruption at the service of a technological revival
  2. Digital fashion
Lesson 03 / ANTICIPATING DISRUPTION

E - IDENTIFY POPULATIONS OPEN TO CHANGE

  1. Heterophiles and homophiles
  2. Heterophilic populations
  3. Locate where the cool is

F - IDENTIFY EMERGING SIGNALS

  1. Identify emerging signals
  2. Identify sectors that are ripe for disruption
  3. Cross-reference the evidence

 AREA 03 / CHAPTER 04 - INTRODUCTION TO MEGATRENDS

Lesson 01 / THE MAJOR MEGATRENDS

A - DEFINITIONS

  1. What are we talking about?
  2. Hierarchy of trends

 

B - GLOBAL MEGATRENDS

  1. Introduction
  2. Demographic issues
  3. Health issues
  4. Ecological issues
  5. Technological issues
Lesson 02 / APPLICATIONS OF MEGATRENDS

C - CASE STUDY

  1. The Volvo Case
  2. Environmental application
  3. Demographic application
  4. Health application
  5. Technological Application
  6. Conclusion

D - TECHNOLOGICAL DISRUPTIONS

  1. Introduction
  2. Fashion and ecology
  3. Fashion and technology
  4. Fashion and demography
  5. Fashion and health
Lesson 03 / EXPLODE MEGATRENDS

E - METHODOLOGY

  1. From weak signals to strong signals
  2. Update megatrends
  3. Searching for numerical evidence

F - FROM A MEGATREND TO A CONCEPT

  1. Introduction
  2. Mapping
  3. Methodology
  4. Example