THE TRAINING PROGRAM:
FASHION TRENDSETTER

Skills block N°01

Lesson 01:

Understanding the social role of trends

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  • A - A little history
  • B - Contrary dynamics
  • C - Diffusion by mimicry
  • D - Ruptures and Disruptions
  • E - Trends, reflections of society
  • F - Deciphering the zeitgeist

Lesson 02:

Defining a socio-economic context

 

  • A - Analysis method
  • B - A few rules
  • C - Creating a Timeline
  • D - Study of a few silhouettes
  • E - In China
  • F - Contemporary trends

Lesson 03:

Study tribes and consumers

 

  • A - Background / History
  • B - Today
  • C - The Post-Modern Tribe
  • D - The consumer subculture
  • E - The brand community
  • F - The different tribes
  • G - Different subcultures
  • H - The different brand communities
  • I - Do tribes converge? Can you be in several tribes at once?
  • J - Types of consumers on the web
  • K - Types of consumers IRL
  • L - The 10 consumer trends

Lesson 04:

Competitive intelligence

 

  • A - Late 20th century, early 21st century: an industrial revolution
  • B - A new industrial revolution in the making
  • C - Introduction
  • D - Business intelligence
  • E - Benchmark tools
  • F - Objectives of competitive intelligence
  • G - The benefits of competitive intelligence
  • H - Application of the SWOT grid to competitive intelligence
  • I - Application of Porter's five forces model

Skills block N°02

Lesson 05:

Understanding social networks

 

  • A - Definition
  • B - History of social networks
  • C - Overview of the different social networks
  • D - Adapting social networks to your target audience
  • E - Editorial content
  • F - Moderating comments on social networks
  • G - How to measure business impact
  • H - 6 social networking trends to create engagement
  • I - Do they provide emerging signals or are they simply a means of disseminating established trends?
  • J - How do social networks influence fashion?

Lesson 06:

Understanding the value of bloggers and influencers

 

  • A - definition
  • B - the different types of blogs
  • C - the arrival of blogs: a revolution in the fashion world
  • D - The professionalization of bloggers
  • E - Pioneers & today's bloggers
  • F - Definition
  • G - Different types of influencers
  • H - The rise of Influencers: a change in marketing professions
  • I - Focus on the influencer marketing market in China
  • J - What does the future hold for influencers?

Lesson 07 :

Studying the press and Newsletter

 

  • A - Definition
  • B - History
  • C - Characteristics of the press
  • D - Characteristics of the written press
  • E - Different types of publication
  • F - Challenges, advantages and disadvantages
  • G - Characteristics of the digital press
  • H - Different media
  • I - Challenges, advantages and disadvantages
  • J - Newsletter definition
  • K - Media and layout
  • L - Challenges, advantages and disadvantages
  • M - What impact does the world's press have on trends?
  • N - How do they play the role of trendsetters for consumers?

Lesson 08 :

Study advertising

 

  • A - Definition
  • B - History
  • C - Media communication
  • D - Non-media communication
  • E - Today's challenges and constraints
  • F - Social networks
  • G - Search engines
  • H - One-way advertising
  • I - The impact of advertising on trends
  • J - Trends to seduce consumers
  • K - The role of trendsetters with consumers

Skills block N°03

Lesson 09 :

Understanding recurring mechanisms

 

  • A - The past is fashionable
  • B - Backward-looking inspiration
  • C - Generational cycles
  • D - Invoking the past
  • E - Watered-down political messages
  • F - Between homage and cultural appropriation

Lesson 10 :

Analyzing algorithms and data

 

  • A - Definition and operation
  • B - A revolution in creation
  • C - A new mode of prediction
  • D - Co-creating with AI
  • E - Transforming retail
  • F - The impact on communication

Lesson 11 :

Understanding disruptions

 

  • A - Definitions
  • B - Symbolic disruptions
  • C - Trends and counter-trends
  • D - Technological disruptions
  • E - Identifying populations open to change
  • F - Identifying emerging signals

Lesson 12 :

Introduction to megatrends

 

  • A - Definitions
  • B - Global megatrends
  • C - Case study
  • D - Technological disruptions
  • E - Methodology
  • F - From megatrend to concept

Skills block N°04

Lesson 13 :

Understanding ecological megatrends

 

  • A - Fundamentals
  • B - Ecology, a key trend
  • C - New consumer expectations
  • D - Corporate transformation
  • E - Introduction
  • F - Back to tradition
  • G - Towards a modern ecology

Lesson 14 :

Understanding technological megatrends

 

  • A - Fundamentals
  • B - Technology, a megatrend
  • C - New consumer expectations
  • D - Corporate mutations
  • E - Introduction
  • F - The imaginary world
  • G - Towards a more humane technology

Lesson 15 :

Understanding counter-cultural megatrends

 

  • A - Fundamentals
  • B - The main countercultures
  • C - Stages in the integration of countercultures into society
  • D - Is counterculture dead?
  • E - Counter-trends
  • F - Consumer portrait

Lesson 16 :

Understanding elitist megatrends

 

  • A - Fundamentals
  • B - Key players
  • C - The great paradoxes of luxury
  • D - The demands of a new clientele
  • E - New roles for luxury brands
  • F - Key trends

Skills block N°05

Lesson 17 :

Textiles, their innovations and applications

 

  • A - Natural fibers
  • B - Organic and biological fibers
  • C - Synthetic fibers
  • D - Cellulose fibers
  • E - Knitwear
  • F - Warp and weft
  • G - Lace
  • H - Traditional skins
  • I - New materials or vegan leathers
  • J - Leading & edgy fabrics
  • K - Compact fabric/Dense and fluid
  • L - Brittle & soft fabrics
  • M - Woven & dyed designs
  • N - Main printed patterns
  • O - Jacquards
  • P - Pattern placement
  • Q - Natural dyes
  • R - Reserve dyes
  • S - Main finishing processes

Lesson 18 :

Study colors, their evolution and applications

 

  • A - What is color?
  • B - Fundamental concepts of color
  • C - The color wheel
  • D - The different color palettes
  • E - Color through history
  • F - The psychology of color
  • G - The origins of color trend forecasting
  • H - Trend bureaus
  • I - Current color trends

Lesson 19 :

Designing Moodboards and applying them

 

  • A - Design
  • B - Marketing definition of a moodboard
  • C - What is a moodboard?
  • D - The moodboard, a creative inspiration board
  • E - Setting up the project and developing the guideline
  • F - What's the use of a moodboard?
  • G - Facilitating communication within the creative team
  • H - Involving the client
  • I - Searching for images
  • J - Determining an aesthetic
  • K - Choosing the format
  • L - Layout
  • M - Printing
  • N - Conclusion

Certificate of completion

Final exams

Validation of acquired skills

At the end of our training course, learners will be assessed through two tests which will validate the skills and knowledge acquired during the program.

  1. 20-question MCQ: Each participant will take a 20-question multiple-choice questionnaire (MCQ) covering all the modules studied. The MCQ is designed to assess understanding of key concepts and assimilation of theoretical knowledge. Successful completion of this assessment guarantees that the learner has mastered the fundamentals of the program..

  2. Presentation file submitted to a jury: In addition to the MCQ, learners are required to produce a presentation file. This must highlight a current or emerging fashion trend. The aim is to demonstrate your ability to analyze, synthesize and present a relevant, innovative theme in a clear, structured way.

    The dossier will be submitted to a jury of experts in the field, who will assess the quality of the work according to several criteria: relevance of analysis, ability to argue, and clarity of presentation. This exercise tests not only theoretical skills, but also critical thinking and professional communication skills.


These two final assessments are essential for certification at the end of the course. They are designed to ensure that learners are ready to apply the knowledge they have acquired in a practical, professional context.