domaine 4 : Sectorial Megatrends

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Look inside domain 5

The 4th domain explores the game changing environmental, social and economic evolutions which redefine the world we’re living in and its consumption patterns.

MODULE 1 :

ECOLOGY

MODULE 2 :

TECHNOLOGY

MODULE 3 :

COUNTERCULTURE

MODULE 4 :

LUXURY

 AREA 04 / CHAPTER 01 - ECOLOGICAL MEGATREND

Lesson 01 / ECOLOGY IN OUR SOCIETY

A - FUNDAMENTALS

  1. What is ecology?
  2. The ecological crises
  3. Historical perspectives
  4. The awareness of the population
  5. Anthropocene
  6. Collapsology

B - ECOLOGY, A FUNDAMENTAL TREND

  1. An underlying trend
  2. More and more people are affected
  3. The challenge of the century
  4. Consequences
Lesson 02 / ECOLOGY, CONSUMERS AND BUSINESSES

C - NEW CONSUMER EXPECTATIONS

  1. Attitudes in reaction to an industrialized world
  2. The evolution of the "green" consumer in recent decades and today
  3. The rise of eco-feminism
  4. A lifestyle focused on well-being slow down
  5. Returning to the cycles of our ancestors
  6. Consuming existing products

D - CHANGES IN COMPANIES

  1. More committed companies
  2. Stakeholders more or less affected
  3. Consumers, the quality controllers
  4. A value transformation
  5. A transformation of the business model
Lesson 03 / ECOLOGY & AESTHETIC EVOLUTION

E - INTRODUCTION

  1. Mapping
  2. Two axes
  3. The return to tradition VS a modern ecology

F - THE RETURN TO TRADITION

  1. An ode to the diversity of the planet
  2. Natural materials
  3. Valuation of the crafts of the world
  4. Pride in diversity

G - TOWARDS A MODERN ECOLOGY

  1. Uncompromising aesthetics
  2. Performance and ecology

 AREA 04 / CHAPTER 02 - TECHNOLOGY MEGATREND

Lesson 01 / TECHNOLOGY IN OUR SOCIETY

A - FUNDAMENTALS

  1. What is technology?
  2. Historical perspectives
  3. The impact of technology on populations
  4. The notion of progress

B - TECHNOLOGY, A MEGATREND

  1. A basic trend
  2. A few figures
  3. The main challenges
  4. Consequences
Lesson 02 / TECHNOLOGY, CONSUMERS AND BUSINESSES

C - NEW CONSUMER EXPECTATIONS

  1. Towards the omniconsumer
  2. The evolution of technology in recent decades
    and today
  3. Towards a better knowledge of oneself
  4. Towards an optimized self
  5. Achieving new experiences
  6. A response-able world
  7. Too much connection kills the connection

D - CHANGES IN COMPANIES

  1. Industry 4.0
  2. Towards ever more personalization
  3. Towards more and more personal assistance
  4. Towards a world without contact
  5. Co-creation between man and machine
Lesson 03 / TECHNOLOGY & AESTHETIC EVOLUTION

E - INTRODUCTION

  1. Mapping
  2. Deux axes

F - DESIRED IMAGINATIONS

  1. An ode to science fiction
  2. Smart objects
  3. Technology at the service of well-being

G - TOWARDS A MORE HUMAN TECHNOLOGY

  1. New human-machine interactions
  2. Machines with anthropological characteristics
  3. The importance of bio-technologies
  4. Technology at the service of ecology

 AREA 04 / CHAPTER 03 - MEGATREND COUNTER-CULTURE

Lesson 01 / THE COUNTER-CULTURE IN OUR SOCIETIES

A - FUNDAMENTALS

  1. Definition
  2. Subcultures
  3. Birth of countercultures
  4. Counterculture & music
  5. Counterculture & style

B - THE MAIN COUNTER-CULTURES

  1. The Mods
  2. The Rockers
  3. The Hippies
  4. The Skinheads
  5. The Glam Rock
  6. The Punk Movement
  7. The rappers
  8. The Grunge
  9. The Hipsters
Lesson 02 / DIFFUSION OF THE COUNTER-CULTURE IN OUR SOCIETIES

C - STAGES OF INTEGRATION OF COUNTER-CULTURES IN SOCIETY

  1. The emergence of new codes
  2. The 1st wave of code propagation
  3. The importance of the media
  4. The mercantile recovery
  5. From subversive to mainstream

D - IS THE COUNTER-CULTURE DEAD?

  1. Has it ever existed
  2. The counter-culture sells
  3. The counter-culture digested by the pop-culture?
Lesson 03 / TRENDS AND COUNTERTRENDS

E - COUNTER-TRENDS

  1. From counter-culture to counter-trends
    mapping
  2. Social networks, the soft power of rebellion
  3. The rebellion of the young generations in front of the new technologies
  4. Is the counter-culture bourgeois?

F - CONSUMER PORTRAIT

  1. The chaospirators
  2. Freethinkers
  3. The wasters

 AREA 04 / CHAPTER 04 - MEGATREND LUXURY

Lesson 01 / LUXURY IN OUR SOCIETY

A - FUNDAMENTALS

  1. Definition
  2. History
  3. Some key dates
  4. Some key figures

B - THE KEY PLAYERS

  1. An oligarchic market
  2. LVMH
  3. Estée Lauder Company
  4. Richemont
  5. Kering
  6. Essilor Luxottica
Lesson 02 / THE EVOLUTION OF LUXURY IN SOCIETY

C - THE GREAT PARADOXES OF LUXURY

  1. From status to self-expression
  2. From scarcity to accessibility
  3. Exclusivity
  4. A new classification
  5. A reaffirmation of the historical players
  6. Does luxury still exist?

D - THE DEMANDS OF A NEW CLIENTELE

  1. The new faces of luxury consumers
  2. Towards more contemporary products
  3. Game Changers" creators
  4. Experiential luxury
  5. Luxury, a refuge value
  6. Luxury, to the rescue of the world!
Lesson 03 / NEW LUXURY BRAND EXPRESSIONS

E - THE NEW ROLES OF LUXURY BRANDS

  1. Mapping
  2. Committed brands
  3. Sponsoring brands
  4. Innovation
  5. Pop culture and innovation
  6. Customer experience and luxury lifestyle

F - MAIN TRENDS

  1. Wellness
  2. Luxury and consciousness
  3. The return of ornamentation