Domain 03

Sector Megatrends

Approved training

MODULE D3/01: ECOLOGICAL MEGATREND

Lesson 01: Ecology in Our Societies

A - FUNDAMENTALS

  1. What is ecology?
  2. Ecological crises
  3. Historical perspectives
  4. Growing public awareness
  5. Anthropocene
  6. Collapsology

B - ECOLOGY AS A LONG-TERM TREND

  1. A deep-rooted movement
  2. More and more people affected
  3. The challenge of the century
  4. Consequences

Lesson 02: Ecology, Consumers, and Companies

C - NEW CONSUMER EXPECTATIONS

  1. Attitudes reacting to an industrialized world
  2. The evolution of the “eco-conscious” consumer in recent decades
  3. The activist consumer
  4. The rise of ecofeminism
  5. A lifestyle focused on well-being
  6. Slowing down
  7. Returning to the cycles of our ancestors
  8. Consuming existing products

D - BUSINESS TRANSFORMATIONS

  1. Less marketing
  2. Industries affected to varying degrees
  3. Consumers as quality controllers
  4. A shift in values
  5. A transformation of the business model

Lesson 03: Ecology & Aesthetic Evolutions

E - INTRODUCTION

  1. Mapping
  2. Two axes
  3. Return to tradition vs. modern ecology

F - RETURN TO TRADITION

  1. An ode to the planet’s diversity
  2. Local know-how
  3. Highlighting artisans around the world
  4. Pride in diversity

G - TOWARD A MODERN ECOLOGY

  1. Uncompromising aesthetics
  2. Performance and ecology

MODULE D3/02: TECHNOLOGICAL MEGATREND

Lesson 01: Technology in Our Societies

A - FUNDAMENTALS

  1. What is technology?
  2. Historical perspectives
  3. The impact of technology on populations
  4. The notion of progress

B - TECHNOLOGY AS A MEGATREND

  1. A long-term trend
  2. Some figures
  3. The main challenges
  4. Consequences

Lesson 02: Technology, Consumers, and Companies

C - NEW CONSUMER EXPECTATIONS

  1. Toward the omni-consumer
  2. The evolution of technology in recent decades
  3. Being permanently connected
  4. Toward better self-knowledge
  5. Toward an optimized self
  6. Experiencing new kinds of experiences
  7. Hyperconnectivity
  8. Can too much connection kill connection?

D - BUSINESS TRANSFORMATIONS

  1. Innovation at all costs
  2. Toward ever more personalization
  3. Toward ever more assistance to people
  4. Toward a contactless world
  5. Co-creation between humans and machines

Lesson 03: Technology & Aesthetic Evolutions

E - INTRODUCTION

  1. Mapping
  2. Two axes

F - DESIRABLE IMAGINARIES

  1. An ode to science fiction
  2. Smart objects
  3. Technology serving well-being

G - TOWARD A MORE HUMAN TECHNOLOGY

  1. New human-machine interactions
  2. Anthropological technologies
  3. The importance of biotechnologies
  4. Technology serving ecology

MODULE D3/03: COUNTER-CULTURE MEGATREND

Lesson 01: Counterculture in Our Societies

A - FUNDAMENTALS

  1. Definition
  2. Subcultures
  3. Main characteristics
  4. Countercultures & music
  5. Countercultures & style

B - THE MAIN COUNTERCULTURES

  1. The mods
  2. The rockers
  3. The hippies
  4. The punks
  5. Glam rock
  6. The punk movement
  7. Rappers
  8. Grunge
  9. Hipsters

Lesson 02: The Spread of Counterculture

C - STAGES OF INTEGRATION INTO SOCIETY

  1. The emergence of new codes
  2. The spread of these codes
  3. A wave of diffusion
  4. Commercial appropriation
  5. From subversive to mainstream

D - IS COUNTERCULTURE DEAD?

  1. Did it ever really exist?
  2. Counterculture sells
  3. Has counterculture been absorbed by pop culture?

Lesson 03: Trends and Counter-Trends

E - TREND DYNAMICS

  1. Opposition between trends and counter-trends
  2. Cycles of adoption and rejection
  3. Saturation effects

F - COEXISTENCE OF MOVEMENTS

  1. Plurality of styles
  2. Hybridization of influences
  3. Fragmentation of consumers

G - IMPACT ON FASHION AND THE MARKET

  1. Reappropriation by brands
  2. Acceleration of trend cycles
  3. Influence on creative strategies

MODULE D3/04: LUXURY MEGATREND

Lesson 01: Luxury in Our Societies

A - FUNDAMENTALS

  1. Definition
  2. History
  3. Key dates
  4. Some key figures

B - KEY PLAYERS

  1. An oligarchic market
  2. LVMH
  3. Estée Lauder Companies
  4. Chanel
  5. Kering
  6. EssilorLuxottica

Lesson 02: The Evolution of Luxury in Society

C - THE GREAT PARADOXES OF LUXURY

  1. From status to self-expression
  2. From rarity to accessibility
  3. Experience vs. ownership
  4. A new classification
  5. A reaffirmation of historic players
  6. Does luxury still exist?

D - THE DEMANDS OF A NEW CLIENTELE

  1. The new faces of luxury consumers
  2. Toward more contemporary products
  3. “Changer” products
  4. Experiential luxury
  5. Luxury as a safe haven
  6. Luxury to the rescue of the world!

Lesson 03: New Expressions of Luxury Brands

E - THE NEW ROLES OF LUXURY BRANDS

  1. Mapping
  2. Committed brands
  3. Patron brands
  4. Innovation
  5. Pop culture and innovation
  6. Customer experience and luxury lifestyle

F - THE MAIN TRENDS

  1. Well-being
  2. Luxury and consciousness
  3. The return of ornamentation